Our newest client wanted to innovate and bring dynamism to its Bodybuilding performance shows. The client acquired their own LED Wall and, in our briefing, requested that we design and promote, through an innovative course of action, the categories of each presentation. Serge Saric, responsible for the event, also desired to convey the feeling of movement through videos and images since the show would last for approximately four hours in the morning, plus more than four hours in the afternoon, giving the audience an experience of flow and continuity. Considering the client’s request, we created a visual project depicting a change in time (timelapse). The event and the visual project were a success with the audience!